AN UNUSUAL HOLIDAY GIFTING CAMPAIGN SHOWING OFF HOW A SCRATCHED, DENTED, STICKERED,
AND HEAVILY USED RIMOWA IS EVEN MORE BEAUTIFUL THAN WHEN IT WAS NEW.

WE SHOWED THE “CAUSE + EFFECT” OF RESILIENCE: HOW THE ENGINEERING CRAFT OF RIMOWA’S ALU LINE MAKES THE GIFTEE
RESILIENT FOR THEIR OWN JOURNEYS - THROUGH ALL THE BUMPS AND SCRATCHES ALONG THE WAY.











THE SKATER













THE MUSICIAN

THE GALLERIST

AWARDS:
BERLIN COMMERCIAL AWARDS
CRAFT - IDEA: SHORT LIST
CRAFT - CINEMATOGRAPHY: SHORT LIST
CRAFT - DIRECTION: OFFICIAL SELECTION
COMMERCIALS AND BRANDED CONTENT: SHORT LIST

CLIENT: RIMOWA

AGENCY: ANOMALY BERLIN

CREATIVE DIRECTORS : JUSTIN FLY & SEBSASTIAN LEYMAN

COPYWRITER: OMAR KHAIRY

ART DIRECTOR: THERESA SCHMITZ




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