COLLECTION LAUNCH
LONNEN /ˈLⱰN.ƏN/
LONNEN /ˈLⱰN.ƏN/
PHOTO BY
KUBA RYNIEWICZ
KUBA RYNIEWICZ
FILM BY
ED HUBERT
ED HUBERT
LONNEN /ˈLⱰN.ƏN/
BERGHAUS NEEDED A NAME, A CONCEPT AND A CAMPAIGN FOR ITS FIRST TRACKSUIT. INSTEAD OF FOLLOWING THE CODES OF GRIME CULTURE,
WE WENT BACK TO WHERE BERGHAUS BEGAN — THE NORTH EAST.
THE NAME “LONNEN (NOUN) /ˈLⱰN.ƏN/” MEANS A NARROW, OFTEN UNPAVED LANE FOUND ACROSS RURAL NORTHUMBERLAND.
A PATH BETWEEN FIELDS — KNOWN BY HEART, NOT BY MAP.
SHOT ON FILM ACROSS NEWCASTLE, THE CAMPAIGN ROMANTICISED THE RAW WEATHER, ICONIC BRIDGES & PATHS , RAW LANDSCAPE,
LOCAL YOUTH, AND RESTLESS SPIRIT OF THE NORTH EAST. CAST, LOCATIONS AND CREW — ALL LOCAL.
![]()
![]()
![]()
![]()
BERGHAUS NEEDED A NAME, A CONCEPT AND A CAMPAIGN FOR ITS FIRST TRACKSUIT. INSTEAD OF FOLLOWING THE CODES OF GRIME CULTURE,
WE WENT BACK TO WHERE BERGHAUS BEGAN — THE NORTH EAST.
THE NAME “LONNEN (NOUN) /ˈLⱰN.ƏN/” MEANS A NARROW, OFTEN UNPAVED LANE FOUND ACROSS RURAL NORTHUMBERLAND.
A PATH BETWEEN FIELDS — KNOWN BY HEART, NOT BY MAP.
SHOT ON FILM ACROSS NEWCASTLE, THE CAMPAIGN ROMANTICISED THE RAW WEATHER, ICONIC BRIDGES & PATHS , RAW LANDSCAPE,
LOCAL YOUTH, AND RESTLESS SPIRIT OF THE NORTH EAST. CAST, LOCATIONS AND CREW — ALL LOCAL.
LOGO DESIGN WORK
ART DIRECTOR: THERESA SCHMITZ
COPYWRITER: BEL HAWKSIN
PRODUCER: CANDY CARTER & ALISHIA SHAW
SEE NEXT PROJECT