STRETCH FOR SUCCESS
LACOSTE X NOVAK DJOKOVIC
ROLE CREATIVE AD
NOVAK DJOKOVIC, ONE OF THE MOST SUCCESSFUL TENNIS PLAYERS IN THE WORLD. HIS PERFORMANCE
STANDS OUT BY HIS REAMARKBLE FLEXIBILITY WHEN IT COMES TO CATCHING THE BALL.
PHOTOS OF NOVAK’S FLEXIBLE PERFORMANCES WERE USED DURING TOURNAMENTS TO CELEBRATE HIS ABILITY TO
CONTINOUSLY„STRETCH HIMSELF“ WHICH HAS BROUGHT HIM TO HIS SUCCESS.
THIS CAMPAIGN CELEBRATES HIS 4TH NO.1 TITLE BEST TENNIS PLAYER OF THE WORLD.
STANDS OUT BY HIS REAMARKBLE FLEXIBILITY WHEN IT COMES TO CATCHING THE BALL.
PHOTOS OF NOVAK’S FLEXIBLE PERFORMANCES WERE USED DURING TOURNAMENTS TO CELEBRATE HIS ABILITY TO
CONTINOUSLY„STRETCH HIMSELF“ WHICH HAS BROUGHT HIM TO HIS SUCCESS.
THIS CAMPAIGN CELEBRATES HIS 4TH NO.1 TITLE BEST TENNIS PLAYER OF THE WORLD.
CREATIVE DIRECTOR: OLIVIER AUMARD
CONCEPT & ART DIRECTOR, COPY: THIT LIN & THERESA SCHMITZ
AGENCY: BETC PARIS